Merchants or retailers refer to the website or company that sells a product or service online.

They accept payments and fulfill orders. Merchants partner with affiliates to help promote their products and services.

Affiliates place merchant ads, text links, or product links on their website or include them in e-mail campaigns and search listings in exchange for commissions on leads or sales.

Merchants (those who carry the product or service) and affiliates (those who promote their product or service) work together thus allowing increased exposure for the merchant and additional revenue for the affiliate who promotes them.

Not a merchant but want to be an affiliate?